01/16/2012 : GBP 5 MILLION ONLINE GAMBLING AD ACCOUNT GOES TO LONDON AGENCY
Gamesys awards Jackpotjoy account to Isobel
The London-based ad agency Isobel has been chosen to handle the GBP 5 million advertising account of Gamesys group's online gambling subsidiary Jackpotjoy, reports Campaignlive.
Isobel beat M&C Saatchi, DraftFCB and Creature in a pitch handled by the intermediary Oystercatchers, and will create a campaign for the brand, which will include TV and online, with a planned launch date in April 2012.
Beta previously handled the business, having been appointed in July 2009, and launched a successful campaign starring popular comedienne Barbara Windsor.
Michael Saunders, the managing director of Jackpotjoy, said: "We have been tremendously impressed with Isobel's creativity and its shared ambition for the brand."