More mobile competition for Betfair and Tabcorp
 
The UK online and land gambling group Paddy Power has joined rivals Betfair and Australia’s Tabcorp  in launching a real money iPhone app.
 
The new facility can be downloaded from the iTunes App Store and is powered by the Mobenga mobile technology company.
 
The app is a downloadable version of the Paddy Power web app which was launched in June this year specifically for customers who wanted access through an iPhone or iPod touch.
 
"The iPhone since it was introduced now accounts for over 50 percent of sports betting on the Paddy Power mobile channel," James Grimes, product manager at the company told the Tribune.ie newspaper.
 
"With the football season about to kick off again, this is an excellent opportunity for our customers to get involved in mobile betting.”
 
Grimes said that his company was working with Mobenga to develop further technology for Android and other emerging handsets to increase the scope of services to clients.
 
Some of the features of the Paddy Power Sportsbook App include:
 
* Full A-Z betting
* Live betting action
* Popular multiples and accumulators available on the betslip.
* Quick links straight from the home page to the most popular events and bets.
* Money Back and Extra Place Specials.
* Full access to personal account settings and betting history
* Fractional / Decimal Odds