Written on 5/25/11 :

Overall 2010 turnover up 5.5 percent on previous year, reaching Euro 57.4 billion
 
Industry research firm Research and Markets has released its new study of the Italian market, noting that turnover in the period 2004-2010 has been steadily increasing, with 2010 numbers expected to reach Euro 57,4 billion – an increase of 5,5 percent on 2009.
 
Italian market Average Revenue Per User (ARPU) is one of the highest worldwide, the research firm reports, with client expenditure averaging around Euro 1 000/ year. 
 
The study found that slot machines are the most profitable Italian product, with around 49 percent of overall turnover, with lotteries next in popularity.
 
In the online sector, turnover is expected to reach Euro 4.7 billion – up 25 percent on the previous year in terms of margin for operators, with internet poker likely to generate growing revenues through 2011 and interactive sector revenues generally growing to around Euro 7.5 billion by 2013.
 
The Italian study includes deep analysis in terms of products (VLTs, Betting, Poker, Lotteries, Bingo, Skill Games), channels (offline, online, mobile), regulatory environment, main competitors, market trends (yields, customers, etc), customer targets, business models and entering strategies.