December 8, 2011 : Pool betting deal with Unibet's Kambi
Unibet's online pool betting subsidiary Kambi Sports Solutions has inked a two year deal to deliver Supertoto and Superscore services to the AsianLogic Group, which operates in the Asian Pacific market under an online gambling licence in the Philippines through CEZA.
"Sports betting is a key area for AsianLogic. By introducing Kambi’s Pool Betting to our existing fixed odds offering, we will be able to provide our customers with a complete Sports Betting experience by giving our customers a chance to win big on small stakes”, Dimitris Karatzas, online gaming director at AsianLogic-controlled Dafabet said this week.
Kristian Nylén, CEO, Kambi Sports Solutions added: “Providing our pool betting products to AsianLogic is an important milestone in Kambi´s history. With AsianLogic, the Kambi network expands into the Asian market, giving players the benefit of the combined liquidity of two of the most attractive gaming markets – Asia and Europe."
Kambi was established as a separate subsidiary of Unibet at the beginning of 2011, with the goal making the company an independent and partner to large private operators and to state lotteries around the world.
Supertoto and Superscore are Kambi pool betting products, where customers of online bookmakers such as Unibet, Paf, Expekt, Nordicbet and Interwetten create joint pools in order to maximise liquidity.
With AsianLogic joining the pool through Kambi, the network can now expand beyond Europe and into the prosperous Asian market.