BETFRED USES LOCAL LADS IN TV CAMPAIGN

Posted 3/28/11 : Latest TV campaign filmed at the Willows – home to the Salford City Reds
 
UK bookmaker, Betfred, has used eight local Salford "lads" in its latest television advertisement to be flighted at half time during every televised Rugby League game shown on Sky Sports.
 
The commercial created by Manchester production company, Editz, features the build up to a Rugby League game, intercut with dramatic action.
 
"What was most important was to make sure the advert was realistic because it's hard to recreate the drama of sport. That's why I'm very grateful to Salford City Reds for letting us use the Willows and for providing eight lads who were all outstanding. They were all completely natural and professional in front of camera," said Mark Pearson, Head of Media for Betfred.
 
The Head of Salford City Reds Foundation John Blackburn who organised the eight players, said: "The Foundation was delighted to help, the only problem now all the lads want agents!"
 
"We really wanted to create something with stand-out value, something that wouldn't alienate true rugby league fans and something that showed the passion of the game," said Rob Pickard, Editz Creative Director.