Tuesday December 17,2013 : LADBROKES MOBILE SPORTSBOOK GOES LIVE
 
Digital expansion moves at a rapid pace
 
Playtech has launched a new mobile sportsbook for Ladbrokes through Mobenga, following the launch of Ladbrokes' Vegas Tab earlier this year.
 
Ladbrokes' mobile team worked closely with Mobenga during the development phase to define and create the sportsbook which will feature additional products scheduled for launch in the near future.
 
The sportsbook provides a new interface and navigation menu as well as a total remake of the platform, using the latest technology to ensure performance, speed and reliability.
 
Shay Segev, Playtech's chief commercial officer, commented: "This launch is very exciting for us as we help Ladbrokes take their mobile sportsbook offering to the next level. The new mobile sportsbook has a completely new look and feel and features Ladbrokes branding with state of the art mobile technologies to provide speed and flexibility for the future developments. I am certain Ladbrokes will benefit tremendously from this offering."
 
"Mobile remains a massive opportunity for our business. Customers have increasingly high expectations of what they want from the mobile product and the new sportsbook product on the Mobenga platform is a key part of our response," added Jim Mullen, Ladbrokes' Digital Managing Director.