Friday September 2,2011 : Poker company claims Montenigrin market is now regulated and closed to other operators
 
A white-label deal struck between Swedish Poker company 5050 Poker Holding AB and Montenegrin firm Montestars Poker in cooperation with land-based Casino Avala has reportedly come to fruition resulting in Montestars Poker claiming exclusivity in the online gaming market in Montenegro.
 
A company statement read: “in practice this deal means that Montestars Poker has the exclusive right to arrange poker, casino and sports booking in Montenegro” – which apparently leaves the other estimated thirty gaming sites operating in the Montenigrin market out in the cold.
 
Patrick Sjögren, CEO of 5050Poker Holding AB commented: "This is obviously very significant for us and for our partners.  "The gaming world, and especially online gaming, is always looking for new markets, and this area of Europe is undoubtedly one of the hottest. That we now have exclusive rights in Montenegro shows that the brand 5050Poker is strong on the market".
 
"We are obviously very pleased with the deal finally going through and that we now can start the business. Of course we see great potential in being able to cooperate with 5050Poker and Avala Casino", said Ranko Vukotic, Director of Montestars Poker.
 
Montestars Poker will offer online casino and poker and is due to launch within this month after the completion of final site tests.
 
A 5050 Poker spokesperson confirmed:  “A letter will follow the launch informing the gaming world that Montenegro is now a regulated market”.
 
Montenegro’s future aspirations to be accepted in to the European Union may be clipped with a monopolised gambling concept unlikely to find favour with the European Commission.
 
Founded in Gothenburg Sweden, 5050 Poker Holding AB, through its Malta-licenced subsidiary, operates an online poker platform.  The land-based Casino Avala who opened its doors in June 2011, is situated on the Adriatic coast and holds a National Montenigrin gaming licence.