7/1/10 – 888.com’s b2b division, Dragonfish, has revealed that it has signed up media group MTV Networks UK and Ireland for an online bingo site that will initially operate on the Dragonfish Bingo Network.
 
The launch of the internet bingo offering will be MTV Networks’ first step into online gaming.
 
The new brand Up Your Bingo.co.uk will receive significant marketing exposure across the existing MTV and VIVA network, both through television channels and online, and is scheduled to go live next (July) month).
 
Gigi Levy, acting managing director of Dragonfish and CEO of 888 Holdings, said: “As a leader in the field of gaming software and services we wish to form partnerships with market leaders from other business sectors seeking to monetise their assets.
 
“MTV Networks is an internationally renowned brand, and we are proud to launch their first entry into online gaming. The strength of Dragonfish’s bingo product offering, coupled with MTV Networks’ marketing reach, provides an exciting platform from which to build a successful
partnership.”
 
“We are delighted to have agreed this new deal with Dragonfish which marks our very first
online gaming initiative,” said Philip Bourchier O’Ferrall, Senior Vice President, Digital Media, MTV Networks International. 
 
“At a time when the market for online games and virtual worlds is continuing to grow, collaborations such as this one provide responsible and enjoyable gaming opportunities for our audience.”
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MTV Networks is one of the largest television networks in the world and a leading creator of programming and content across all media platforms. MTV Networks' brands are seen globally in 640 million households in 163 countries and 34 languages via 169 locally programmed and operated TV channels and more than 400 digital media properties.