Thursday,  November 3, 2011 : New addition lets players place wagers on what will happen next in live sports fixtures.
 
Passoker has announced that its online betting service has gone live with Gibraltar-based bookmaker Victor Chandler.
 
The non-skill game, which features legendary Sky Sports football and darts commentators Martin Tyler and Sid Waddell, lets players place wagers on what will happen next in live sports fixtures.
 
As well as allowing operators to significantly boost their in-play offering on virtually every sport, Passoker enables its partners to attract new audiences in a previously untapped area by providing opportunities to bet during television programmes.
 
Football highlights show Match of the Day and British soap operas Coronation Street, EastEnders and Hollyoaks are part of the initial offering, which can be played at Victor Chandler.com alongside the bookmaker’s sportsbook, casino, poker, games and slots products.
 
Passoker was founded in 2010 by Stuart Carr and business partner Viv Anderson, the former England, Nottingham Forest, Arsenal and Manchester United footballer, and can be re-skinned to an operator’s own design requirements.
 
The product covers televised live sporting action including football, rugby league and union, snooker, darts, NFL, tennis and cricket, rewarding players on every occurrence of a sporting incident, e.g. a goal, free-kick or throw-in, an ace or double fault, a six or a wicket.
 
Passoker is also played during television programmes, including Match of the Day and Coronation Street, and has a data integration partnership with Opta.
 
Victor Chandler marketing director Karl Riley said: “Maximising in-play action is a key focus for our business, so we are very pleased to have launched Passoker. There is no doubt that it is a unique offering in the marketplace, and we are delighted to be able to offer it first.”