French market leader invests in growing its market share
French online gaming operator and former French monopoly Pari Mutuel Urbain (PMU) has launched an extensive marketing campaign continuing with its popular 2010 and 2011 Jockey-featured advertisements.
The campaign delivered by creative agency Publicis Conseil is focused on PMU's la Super Tirelire Quinté which carries a top prize of Euro 5 million and is run on the 13th of each month.
La Super Tirelire Quinté has proven popular with French bettors who try to win the "Tirelire" (Money Box) by selecting what they think will be the top five horse winning combinations in the race.
Following a successful FY2011, PMU's strategy for 2012 includes increasing its already 20 percent market share in online sports betting and continued growth in the horse race betting market (see previous InfoPowa report).
The "Jockey" campaign will run across television, press, radio, online and mobile channels and will begin airing this weekend (March 10).