Ray.fi offers slots and traditional casino table games along with strong responsible gaming measures.
State operator, RAY, Finland's Slot Machine Association and software provider, Playtech, have announced the launch of an online gaming service for Finnish players.
Commencing today, RAY will operate an online gaming site, Ray.fi, with over 150 games encompassing both slots and traditional casino table games. Playtech branded slots such as Iron Man and Pink Panther are included, as well as local content, JokeriPokeri and Tuplapotti.
Online poker is included in the offering and will be available in seven different formats with the ability to share tournaments between the online environment and RAY's gaming locations, such as Grand Casino Helsinki.
The contract awarded by RAY to Playtech in May 2010 has culminated in the launch of the online platform and is fully compliant with the Finnish regulatory environment.
Responsible gaming features include age and online identity verification from the Finnish Population Register and other limits set by the Finnish regulator. In addition, players can set their own gaming limits and will have access to a unique tool ‘Playscan' to assist in analysing and monitoring their personal gaming activity.
Kari Hyttinen, Head of RAY Internet gaming operations, commented: "It has been a close collaboration between Playtech and ourselves as we have worked to develop the very best online gaming environment for Finnish players under what is a new regulatory environment.
"With our very strong focus on responsible gaming, we have been pushing the frontiers of technology and integration through this process. Playtech has delivered innovative solutions to achieve these and we can now offer our players market-leading content in a controlled environment that is fully consistent with our core values and controls."
Mor Weizer, Chief Executive of Playtech said: "Responsible gaming is a key feature of regulated markets and RAY has consistently been at the forefront of best practice and setting the highest standards.
"We have developed innovative solutions to what were complex requirements and are delighted to deliver a complete solution for RAY and industry-leading content for their Finnish players."