Friday June 22, 2012 : STAN JAMES IN PLAY UPGRADE
 
More in-play sports and new virtual sports
 
UK bookmaker Stan James' in-play betting site has received an update and now includes six streamed virtual sports.
 
The additions undertaken by Zukido have expanded on Stan James' in-play offering to provide punters with specialised scoreboards for ice hockey and rugby, bringing to ten the number of scoreboards on offer.
 
Other additions include:
 
–     Football, racing and greyhounds virtual sports
 
–     An upgraded specialist scoreboard console enabling easier navigation to streamed sports, vitual sports and all in-play content
 
–     An event list providing an at-a-glance view on upcoming events.
 
David Sargeant, commercial director of Zukido, said: “We are excited by the latest iteration of the product. It is important to keep evolving products with customer trends and the use of analytics has meant we are able to help Stan James do this effectively. The addition of more in-play sports and new virtual sports makes the product more compelling to the user.”
 
Denis Kelly, chief executive officer at Stan James, said “Zukido have helped enable us advance our in-play both from a development and consulting perspective. Stan James is committed to continually advancing our product and technology and this latest version of the in-play product is a real step forward.”