BIG CHANGES AT WILLIAM HILL ONLINE
New md Crispin Nieboer is building a fresh team.
Hot on the heels of the news that professional business services provider KPMG has been engaged to review the digital activities of William Hill plc comes the news that Crispin Nieboer, the new md of the Online division, has been putting a new top team together.
The companys Special Projects Director, Steven Reid has been appointed chief operating officer for Online on an interim basis whilst a search for a permanent incumbent is completed. Reid is a seven-year veteran who has done sterling work on a number of major online projects in the corporate development team at Will Hill.
Directors Stuart Weston (sportsbook), James Curwen (gaming) and David Greyling (international) will report to Reid as he heads up efforts to improve financial performance through product, marketing and customer retention development.
A new position – chief experience officer – has been created, with responsibility given to Juergen Reutter. This focuses on the customer experience in its many forms across all online channels, with CRM staff reporting to him.
Former Credit Suisse analyst Matthew Gerard’s responsibilities as commercial and business development director have been expanded to oversee both business intelligence and payments, risk and fraud operations. The current head of the latter, Imri Meir is leaving the company and is to be replaced once a suitable manager is found.
In the chief financial officer department, former Deutsche Bank director, James Davies’ role has been broadened to include responsibility for compliance and procurement.
“These changes are focused on driving the turnaround of Online’s performance by ensuring we have the right team and structure in place, to keep improving our product and our customer’s experience, broadening our appeal, and growing internationally," Nieboer said this week.
“There is more work to do, but we are making significant progress on our mobile product, driving up our customer experience ratings, and delivering incremental gains every week.”