Wednesday,  November 30 ,2011 : Global televised brand exposure
 
UK bookmaker William Hill.com has added the title sponsorship of snooker's UK Championship to its sponsorship portfolio.
 
The nine-day BBC-televised snooker event is the sports' second biggest ranking event and will be known as the "GBP625 000 Williamhill.com UK Championship,” kicking off this weekend at the Barbican in York.
 
Kristof Fahy, chief marketing officer at William Hill said “The UK Championship is one of the crown jewels in the world of snooker and we’re delighted to put our name to such a prestigious event.  Our sponsorship of the UK Championship gives us the opportunity to promote our online and mobile betting products to a global audience.”
 
World Snooker Chairman Barry Hearn said: "The UK Championship is one of the highlights of the snooker calendar and receives outstanding exposure through coverage on BBC and across the world, providing exceptional brand exposure for the sponsor to hundreds of millions of fans globally.”