Zynga Having Minimal Effect on Online Poker

Wednesday April 10,2013 : NO IMMEDIATE IMPACT FROM ZYNGAPOKER LAUNCH
 
It's early days yet, but weekly stats show only minor gains for PartyPoker
 
The ZyngaPoker.com partnership between US social gaming giant Zynga and Bwin.Party Digital Entertainment appears to have had minimal effect thus far on the online poker market, according to weekly numbers from the independent online poker monitor Pokerscout.
 
"The launch of ZyngaPlusPoker in the UK does not seem to have helped PartyPoker's liquidity.   Despite the fact that ZyngaPlus and Party share a common player pool, traffic fell by 7 percent for the week," Pokerscout reported.
 
However, the real-money site only launched in the UK last week, so it's early days with plenty of room for improvement.
 
Pokerscout reports that traffic numbers on PartyPoker network, through which ZyngaPoker action takes place, have shown little if any improvement in a quiet weekly and seasonal market where overall traffic declined by 3.2 percent – the fifth consecutive weekly slide.
 
Overall, online poker traffic is 10 percent lower than the comparative period last year, the monitor reports.
 
iPoker will be pleased with its performance this week, overtaking PartyPoker to claim the number two spot in a market still dominated by Pokerstars.
 
Full Tilt Poker managed to buck the predominantly downward trend, increasing traffic by 8 percent due to successful promotional activity