December 9, 2011 :   Million more players could be drawn to popular app
 
Social gaming giant Zynga has announced that its popular Zynga Poker product is to make its first direct foray into the smart TV market using the Google TV platform via a new native app.
 
This new version of the game will run on any television using the Google TV platform, and has been specifically optimised to allow control via the Google TV remote.
 
The move will generate a wider audience and interest in Zynga Poker, which is already Facebook's fifth most popular app with over 29 million monthly active users, according to AppData.
 
Last week, Zynga revealed that it will make its long-anticipated IPO later this month, with public trading set to begin December 16.