Sunday March 03,2013 : BET BUTLER PARTNERS WITH CLUB WEBSITE
Betting firm in broad ranging partnership deal
In a similar deal that saw it become the official online betting partner of the Football League, online betting firm Bet Butler has entered into an agreement with Club Website, the website provider for grassroots foobtall clubs and leagues.
Under the terms of the deal, Bet Butler becomes the official betting partner of the entire Club Website network and will be featured on all homepages managed by Club Website, with prominent advertising and a news ticker showing the latest betting odds. Desktop and mobile co-branded betting pages will be created for each club, featuring bets for football and other sports.
"We already partner with more Football League and Premier League clubs than any other betting company, but we think there are also opportunities at the lower levels of the game," said David Evans , spokesperson for Bet Butler. "Doing individual deals with each club would be too complex, but Club Website provides a ready-made solution that can introduce us to thousands of potential customers right across the UK."
"It's almost impossible for a small grassroots club to generate online revenue independently, so we offer a ready-made solution with the income streams built in," said Richard Stenson , Director of Club Website. "Our partnership with Bet Butler works on a similar model to their Football League partnership, offering clubs a share of the revenue from every bet, which also means that members are generating money for their clubs every time they play with Bet Butler."
Club Website offers a free website to over 20 000 football teams and 350 amateur leagues in the United Kingdom, providing members with the opportunity to customise their pages with the information they want to appear. The service is funded by a number of revenue streams, including merchandising, sponsorship, advertising and now betting, from which members will gain a revenue share.