VICTOR CHANDLER REBRANDING AS BETVICTOR
Thursday, November 24, 2011 : Name resonates more effectively with players
The recent announcement that British bookmaker Victor Chandler had provided an alternative venue for Entraction Network-restricted players from Canada, Norway, Russia and Israel along with the launch of its Spanish language site earlier this year, both at Bet Victor.com, seemingly indicates that the company has embarked on a rebranding strategy across the board.
The complete re-brand which is slated to launch in early December was reportedly based on the outcome of a market research study that showed Bet Victor resonated more effectively with players than VC Bet or Victor Chandler according to industry sources and will include a revamped website with a myriad of new features.
An official response from Victor Chandler was still awaited as we went to press.