01/08/2012 : Paddy Power pulls both together in an amusing new television advert
Ever been on one of those dates where a cellphone rescue call becomes imperative?
Online gambling group Paddy Power has used this not uncommon scenario as the base for its latest humorous television ad touting online bingo services.
CP+B Los Angeles and London is the agency behind the new series, which is titled "Home Free Hotline", with which Paddy Power branding chief Adam Perrin seems pleased.
“We were blown away by the freshness of CP+B’s approach and their use of resource across the United States and Europe,” he said this week, explaining that the company's Home Free Hotline app would be available in the Apple and Android stores soon, and pointing to homefreehotline.com.
Take a look at the first advert here: http://www.reuters.com/article/2012/01/06/us-usa-gambling-idUSTRE8051K320120106