04/26/2012 : WAGERLOGIC CHOOSES MAXYMISER
With a view to increasing registrations, deposits and lifetime player value
e-Gaming software and services provider WagerLogic has selected Maxymiser to test and optimise its InterCasino and VIP Casino online brands.
Under the terms of the deal, Maxymiser will develop, design and implement a strategic testing programme across critical pages of the websites, including registrations and deposits, to optimise the online customer experience.
Nicky Getley, head of acquisition at WagerLogic, said: “Maxymiser clearly offers the best testing solution on the market and we are confident their approach will give us the insights that we need to optimise our site for all visitors and international audiences. Testing is not a one-time fix, but an evolutionary process and Maxymiser is the right long-term partner to ensure WagerLogic can optimise all its online assets.”
Wayne Morris, UK General Manager at Maxymiser, says: “There is no place for guess work when it comes to deciding the best design, content and layout combinations to drive conversions on a website. In such a competitive online landscape, operators like WagerLogic understand that sophisticated testing and personalisation are critical to providing in-depth insights that inform a long-term, strategic roadmap for website optimisation.”