12/29/2011 : NEW TV ADS FROM POKERSTARS
"We are Poker" is the baseline
Pokerstars marketers are currently hyping up the online poker giant's latest television adverts, scheduled to break this week under the "we are Poker" slogan and starring top players like Daniel Negreanu, Bertrand Grospellier, Liv Boeree, Vanessa Rousso and Jose Barbero.
The upmarket material also includes wild animals and reptiles, along with tense voiceovers that at one point declare: “We are competition. Aggression. Calculating. We are trapped. Fighting back. We are heroes. We are poker," and "We are alone. Hunters. Hunted. We are committed. Blessed. Calm. We are all in. We are poker."
Check the previews out at: http://www.pokerstarsblog.com/2011/pokerstars-launches-we-are-poker-campaig-089616.html